The Green Packet Group’s 3-pronged business plan and strategy developed in mid 2006 is aimed to ensure long-term sustainability and shareholder returns
STRATEGY 1: GEOGRAPHICAL DIVERSIFICATION
Expanded market
To diversify the Group’s revenue base and to alleviate the risks associated with single market dependency, the Group set up operations in Bahrain and Thailand. The prior to serve the emerging Middle East and Africa markets, and the latter, to strengthen our presence in South East Asia.
STRATEGY 2: TECHNOLOGY AND PRODUCT DIVERSIFICATION
Improved business prospects and new market opportunities.
The Solutions pillar embarked on a product re-structure to specifically target service providers, and device and chipset manufacturers. There are now two distinct product lines, i.e., Software & Value-Added Services and Network & Devices.
The product line-up has also been expanded from the Personal Handy-Phone System (PHS), 3G and WiFi to include WiMAX. This saw Greenpacket launched a comprehensive range of WiMAX Customer Premise Equipments (CPEs) and the world’s first seamless WiFi-WiMAX roaming solution on a single chipset.
STRATEGY 3: THE BUILDING OF A RECURRING REVENUE PILLAR
The Group built a Converged Communications Services Pillar for the generation of recurring revenue, to own network infrastructure assets, expand into more markets and take advantage of economies of scale and barrier license regime.
The Group is now owner and operator of broadband wireless access and next generation voice services, discounted telephony and voice wholesale services; offering full range telecommunications services via various business entities under the Converged Communications Services Pillar.
“The years 2008 through 2011 are our investment years. We believe in our business plan and strategy to deliver long term and sustainable returns to our shareholders. As such, we will continue to invest to fulfill our business goals.
We believe that companies maintaining a strong presence and continuing to invest through these challenging times will reap their rewards. However, we are adapting to the challenging times and are committed to optimising and improving our business and operational processes, and spending our ringgits wisely.
